That’s not to say that it’s accurate, of course.
When viewed through an anti-Black, antisemitic, conspiratorial frame, this evidence can be powerfully persuasive. Yes, there are some YouTube documentaries, but red pills are more commonly scientific-looking charts and graphs, and sometimes even peer-reviewed scientific articles. Red pills range from hundred-year-old antisemitic texts to mainstream books like The Bell Curve. Detailed archives of red pills or “hatefacts” are assembled by white supremacists and then passed around on 4chan or in Discord servers. Over time, statements that may have seemed extreme at first are normalized, and participants gradually adopt the arguments and vocabulary of the community.įar-right community members also use “redpill” to describe a particular fact, book, or event that is so seemingly incontrovertible as to effectively transform someone’s worldview. Counterpoints are virtually absent: When people do try to argue alternative points of view, they are shouted down or simply banned. Instead, it is a long process of socialization in which people are exposed not just to hateful language or racial epithets-although those are omnipresent-but to “evidence” that supports white supremacist and antisemitic worldviews. But how do people take on these beliefs? Our research shows that red-pilling is not a single conversion moment.
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